Famous Grouse - Scotch Whisky commercial

The Famous Grouse Experience (2002)

ART+COM created in cooperation with the London based Land Design Studio the "Famous Grouse Experience", an interactive show specially designed as the main attraction of the Glenturret Distillery Visitors Centre.

In this "interactive environment" – a room with floor and wall projection – visitors are able to interact with film images in real time. By jumping or stamping they can break the ice projected onto the floor. They can also run across the surface of the water, making waves as they go (without getting wet). Up to 20 people can enjoy this experience simultaneously.

There is close linkage between the show’s content and style and the familiar TV advertisements for "Famous Grouse". The lighting choreography, an interactive sound system and the aroma of whisky diffusing through the room make it all an experience for the senses. The show’s playfulness provides 800 visitors a day with an unconventional encounter with this brand of Scotch Whisky.

Have a look at their website!